Amazon agency in Liverpool.

Empowers Zone is an independent e-commerce growth and marketplace management company. Our head office is in Islamabad; the Liverpool office exists so that UK-based sellers can sit down with someone in person, and so that account work for UK clients is handled during UK business hours. We are not connected to Amazon, eBay or TikTok in any way — we manage seller accounts on those marketplaces for the businesses that own them.

Who the Liverpool office serves

Most sellers who book a meeting here are within an hour of the city: Liverpool itself, Bootle and Crosby, the Wirral, St Helens, Warrington, Southport and Greater Manchester. We also see sellers from elsewhere in the North West who would rather travel once for a proper planning session than run everything over email.

Three kinds of business come through the door:

• Trading businesses that already sell locally — a shop, wholesaler or importer with stock and a VAT number who wants amazon.co.uk and eBay.co.uk run properly rather than as a side task.
• UK-based investors starting from zero — often from the city’s Pakistani and wider South Asian community, who want a managed account or private one-to-one training rather than a group course.
• Overseas owners with a UK Ltd — businesses registered at Companies House but run from abroad, who need a UK-hours contact for VAT, FBA and account-health matters.

The office is by appointment because the team is small and most work is done at a desk. Book a slot and you will have the room, a screen and the time to go through your account in detail; sellers elsewhere in the UK get the same session by video call.

Amazon account management from our Liverpool office

If you search for Amazon management services in Liverpool, most of what comes back is a property company of a similar name, Amazon’s own warehouse job listings, and prep centres that store and label stock. None of those run a seller account. We do: listings, pricing, advertising, FBA shipments, inventory planning, account health and the correspondence with Seller Support that every account eventually needs.

The difference from a remote agency is reach. You can bring product samples, box labels or a supplier invoice to a meeting, and when a performance notification arrives a UK-based team member can respond the same working day. Full detail of the service is on the Amazon account management page; this page is about how it works for UK sellers.

Selling on amazon.co.uk from Merseyside: VAT, EORI, FBA and Europe

UK VAT

A UK-established business must register for VAT once taxable turnover in the last 12 months passes £90,000, the current threshold on gov.uk. A business that is not established in the UK — a foreign company, or an individual living abroad — gets no threshold at all: HMRC requires registration from the first taxable sale, and Amazon’s own guidance says a non-UK resident storing goods in UK FBA needs a VAT number immediately. Amazon’s Professional plan is £25 a month excluding VAT, so VAT status affects the fee side as well as the sales side.

EORI and importing

Importing stock into England, Wales or Scotland requires an EORI number beginning with GB. It is free to apply for on gov.uk, but shipments cannot clear customs without it. Liverpool is one of the UK’s main container ports, and several of our local clients land stock at the Port of Liverpool rather than at Felixstowe or Southampton; we line up the EORI, commodity codes and import VAT treatment before the first container is booked.

UK FBA and the European Fulfilment Network

Since 1 January 2021 the UK has not been part of Pan-European FBA. Stock for amazon.co.uk goes into UK fulfilment centres; stock for the EU stores goes into EU centres, with separate VAT obligations wherever goods are held. Amazon reintroduced cross-border fulfilment between the UK and EU through the European Fulfilment Network in 2022, which lets UK-held inventory serve EU orders in some cases, but the eligibility rules and fees change, so we check the current EFN terms in Seller Central before recommending it to a client.

Brand Registry UK

Brand Registry on amazon.co.uk usually needs a registered UK trade mark for your brand name or logo. A pending application is sometimes accepted, but reports vary, so we plan the filing early for private label clients.

eBay.co.uk and TikTok Shop UK for North West sellers

Many Liverpool sellers started on eBay long before Amazon and still take a meaningful share of revenue there. eBay.co.uk charges business sellers a final value fee that varies by category, plus a per-order fee and VAT on top of fees; its rate card changed in February 2026, so we work from the live fees page rather than a remembered figure. eBay also sells its own paid account-management programme — we are often the comparison. Our eBay store management covers UK stores end to end.

TikTok Shop UK accepts UK-based sellers: at the time of writing a limited company registers with its Companies House number and a UK business bank account, and a sole trader with a UK passport or driving licence. TikTok’s UK Seller Centre holds the current list and it changes, so we confirm it before onboarding. The UK affiliate route needs 500 followers for a creator to join, which is why we build affiliate outreach into every TikTok Shop launch rather than relying on a brand’s own account.

Walmart Marketplace: there is no UK Walmart

Walmart Marketplace is a US marketplace; there is no walmart.co.uk for sellers. Walmart does recruit UK businesses directly and accepts a UK Ltd on a W-8BEN-E form with its UTR and company registration number, but you still need a US warehouse or approved 3PL for delivery and returns, or Walmart Fulfillment Services. Some UK clients prefer to open a US LLC with an EIN so that banking, returns and tax reporting all sit in one US entity. We set up either route through business setup and then run the account from the US side; see the Walmart management page for the service itself.

UK account reinstatement cases we see

UK reinstatement work has a different shape from the US cases our Islamabad team handles. The three notices we see most on amazon.co.uk accounts are:

• VAT number verification — Amazon asks for a VAT registration number or evidence of UK establishment, and the account is restricted until HMRC’s record, the Companies House record and the Seller Central details agree.
• KYC and identity re-verification — a director change, a new bank account or a mismatch between a passport and a utility bill triggers a fresh identity check; the fix is usually about document consistency, not argument.
• Intellectual property complaints — a rights owner reports a listing; the account needs a credible response, supplier invoices and sometimes a retraction before the ASIN or the account is reinstated.

We review the notice, assemble the documents in the order Amazon’s team reads them, and write the appeal. Outcomes depend on the facts of each account and we never promise a result. The account reinstatement page explains the process and what we need from you.

What a first meeting covers

The first consultation is free and takes about an hour, in the office or by video call. We go through:

1. Your business structure — sole trader, UK Ltd or overseas company — and whether VAT registration is already required.
2. Products and suppliers: margins after Amazon fees, who holds stock, and whether FBA or your own fulfilment makes sense.
3. Account history, including any past suspensions or related accounts, because these shape what is possible.
4. Which marketplaces fit: amazon.co.uk first, then eBay.co.uk, TikTok Shop UK or the US route.
5. What you want to do yourself. Some clients want everything managed; others want private one-to-one training so they can run the account with us in the background.

Training is private and individual — no classroom batches and no recorded course. UK investors looking for an Amazon FBA mentor can do sessions in the Liverpool office or online; details are on the one-to-one training page.

How pricing works

We do not publish a single price list because the scope differs between a one-product private label launch and a 400-SKU wholesale account. The sequence is the same for everyone: a free consultation, then a written plan setting out the work, the marketplaces and the responsibilities on each side, then an agreed monthly scope. UK clients are invoiced in GBP from the UK side of the business, with VAT applied where it is due.

For the wider UK picture — new-seller launches, wholesale done for you, UK Ltd versus non-resident setup — see our Amazon FBA agency UK page. For how the Islamabad head office and Liverpool share your account, or to book a time, contact us.