How to sell onWalmart Marketplacein 2026

Learning how to sell on Walmart Marketplace is mostly about getting through the door. Unlike Amazon, Walmart reviews every application and declines businesses that cannot show a trading record, matching paperwork and a US returns solution. Once you are in, the marketplace is less crowded than Amazon, charges no monthly fee, and has been growing quickly: Marketplace Pulse estimated roughly 200,000 active sellers in mid-2026 and nearly 50% year-on-year growth in US marketplace sales in the quarter to April.

This guide covers the Walmart seller account process as it stands in November 2026: requirements, approval and why applications fail, costs, Walmart Fulfilment Services (WFS) fees, and how UK, Canadian and Pakistani sellers apply. Figures come from Walmart’s own seller pages and do change, so confirm in Seller Center before you commit.

How to sell on Walmart Marketplace: the process in brief

1. Check you qualify: a registered business with a tax ID, products with GS1 barcodes, a US warehouse that can take returns or a plan to use WFS, and some e-commerce history.
2. Apply at marketplace.walmart.com with your business details entered exactly as they appear on your documents.
3. Wait for Walmart’s review. Walmart does not publish a timeline; sellers report anything from a few days to several weeks, sometimes longer.
4. Complete onboarding in Seller Center: tax form (W-9 or W-8BEN-E), payment account, shipping templates and returns settings.
5. List products by matching existing Walmart items or creating new ones with GTINs, images and compliant content.
6. Choose fulfilment: ship orders yourself, use a 3PL, or send inventory to WFS.
7. Go live and protect your metrics from the first order; Walmart tracks on-time shipping, cancellations and response times closely.

Walmart seller account requirements

Walmart’s own “before you start” checklist is specific. At the time of writing it asks for the following.

• A copy of a personal ID for the applicant or legal representative.
• A Business Tax ID or business licence number. A US EIN for US companies; Walmart states that a personal SSN is not accepted.
• Your business entity classification and supporting documents that verify the business name and address.
• A “history of Marketplace or eCommerce success”, in practice a live Amazon, eBay or Shopify storefront with good metrics.
• Products with GTIN/UPC codes registered under your own GS1 company prefix. Recycled or resold barcodes are a common cause of listing problems.
• A catalogue that complies with Walmart’s Prohibited Products Policy.
• A business-to-consumer US warehouse with returns capability and the ability to meet Walmart’s Seller Performance Standards, or enrolment in WFS instead.

The returns requirement is the one international sellers most often miss. If you have no US warehouse or 3PL, WFS satisfies it because Walmart handles returns for WFS orders.

How to get approved to sell on Walmart Marketplace

Approval is a judgement on your business, so the application should make that judgement easy. Three habits make the biggest difference.

Make every detail match. Legal name, address and phone number must be identical across your application, tax registration, incorporation documents and bank account. Walmart’s own onboarding guidance warns that an EIN validation error usually means the details were not entered exactly as they appear on the documents.

Show the track record. Link the storefronts you already run and make sure they look healthy when Walmart checks: positive feedback, low defect and cancellation rates, no active suspensions. Walmart wants to see that you already serve US customers to the standard it expects.

Present a Walmart-shaped catalogue. Products should be new, GS1-coded, in categories Walmart sells, and priced no higher than you sell them elsewhere. Walmart compares prices across sites and does not want listings that undercut its reputation for value.

Common reasons Walmart declines applications

• Business details that do not match across documents, or a personal SSN offered in place of a business tax ID.
• No meaningful e-commerce history, or a history with poor reviews and performance.
• Catalogue items that fall under prohibited or restricted categories, or that lack valid GTINs.
• An incomplete, rushed or error-filled application.
• No credible US fulfilment and returns arrangement.
• Pricing that is visibly higher than the same products on other sites.

Walmart does not always say why. You can open a Seller Support case to ask for a review and reapply after fixing the problem, but a repeat of the same application is likely to be ignored. Prepare once and apply once.

How much does it cost to sell on Walmart Marketplace?

Walmart’s referral fee page states “zero setup, monthly, or hidden fees” for both Marketplace and WFS. You pay a referral fee when a sale completes, and fulfilment and storage fees only if you use WFS. That is the whole structure.

Because the referral fee follows the contract category Walmart assigns at item setup, check the category and percentage on your Statements page in the first week of selling. A mis-categorised product pays the wrong rate on every sale until it is corrected, and the window to dispute is limited.

Walmart also runs New-Seller Savings promotions that reduce referral fees for a period after you go live, sometimes with an advertising credit. The terms have changed several times and have been limited to US-domestic sellers in the past, so read the current offer inside Seller Center rather than planning around a figure from a blog.

Walmart WFS fees: what fulfilment costs

Walmart Fulfilment Services is Walmart’s equivalent of FBA. You ship inventory to Walmart’s fulfilment centres; Walmart stores it, picks and packs orders, ships them, handles customer service and processes returns. There is no signup or monthly fee and no minimum or maximum inventory. The fees below are from Walmart’s WFS fee page (rates effective April 2025, page updated May 2026).

Items under 1 lb get 0.25 lb added for packaging and are rounded up, so a 0.9 lb product is billed at the 2 lb rate. The October to December rule punishes stock that sits more than 30 days, so send conservative Q4 quantities. And run your exact dimensions through Walmart’s WFS Cost Estimator, because a few centimetres can change the weight band.

For how WFS compares with Amazon’s programme, see our Walmart Marketplace vs Amazon comparison, which puts the two fee tables side by side.

Selling on Walmart from the UK, Canada or Pakistan

Walmart US accepts international businesses, but only from a specific list of countries, and the route depends on where your company is incorporated. Walmart’s tax classification guide, last updated in November 2026, supports its non-US route (the W-8BEN-E tax form) for companies from China, Hong Kong, the United Kingdom, Japan, Canada, Mexico, India, Singapore, South Korea, Taiwan, Germany, Vietnam, Thailand, Chile and Turkey.

Selling on Walmart from the UK

A UK limited company can apply directly. Walmart lists the Certificate of Incorporation plus a utility bill or bank statement from the last three months as the UK documents, alongside the standard personal ID, business address and phone number. You still need US fulfilment and returns, which in practice means WFS or a US 3PL, and you should expect US-standard delivery times on every order.

Selling on Walmart from Canada

Canadian companies also apply directly under W-8BEN-E. Walmart asks for incorporation documents (Articles of Incorporation, Articles of Amalgamation or a Notice of Assessment), a recent utility bill or bank statement, provincial or federal business registration, and screenshots of your GST/HST and provincial tax registrations. Walmart Canada is a separate marketplace with its own application.

Selling on Walmart from Pakistan

Pakistan is not on Walmart’s supported-country list at the time of writing, so a Pakistani company cannot apply as itself. The working route is a US entity: form a US LLC, obtain an EIN, open a US-dollar business account with Wise or Payoneer, and apply to Walmart as a US business on the W-9 tax route, using WFS for US fulfilment and returns. Walmart will still want to see e-commerce history, so most Pakistani sellers reach Walmart after building an Amazon account first; our guide to selling on Amazon from Pakistan covers that foundation. Empowers Zone handles this business setup end to end from Islamabad.

Whatever the country, check in Seller Center which payout providers are supported for you before applying; an unsupported bank is an avoidable late surprise.

Setting up listings and winning the first sales

Walmart’s catalogue works on item matching: if your GTIN already exists on Walmart.com, you add your offer to that item rather than creating a duplicate. For new items you supply the GTIN, a compliant title, at least one high-quality image on a white background, key attributes for the category and a description.

Two things drive early sales. Price: Walmart’s Buy Box favours the lowest landed price with fast delivery, and Walmart can unpublish an item priced well above the same product elsewhere. Delivery speed: WFS items and fast shipping templates earn Walmart’s delivery tags, and conversion rises with them. Add Sponsored Products once the listing converts organically.

Next step

The Walmart application rewards preparation, and most declines we see are avoidable. If you would rather have it done by people who do it weekly, Empowers Zone sets up and manages Walmart seller accounts for clients in Pakistan, the UK and the US, including the US company formation international sellers need. Send us your details and we will tell you honestly whether you are ready to apply or what to build first.